> they are fed up with web sites draining the battery on their precious Android devices and want so desperately to beat Apple in the battery life game That...

> they are fed up with web sites draining the battery on their precious Android devices and want so desperately to beat Apple in the battery life game That... does not make any sense. If anything, it will increase the relative lead of Apple in the battery life game. It's about not having information being more and more stuck in Apple News / FB because those silos are more efficient than the web. If people use apps instead of the web, Google will earn less money.