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Apple has always tailored their marketing to whatever their advantage is at that moment. If they have the best tech, they'll talk about speeds and feeds - if th
by culturestate 8y ago
Apple has always tailored their marketing to whatever their advantage is at that moment. If they have the best tech, they'll talk about speeds and feeds - if they don't, they'll talk about the experience or some other aspect. This is almost as reliable a tick-tock cycle as Intel's.
- mcphage 8y ago> Apple has always tailored their marketing to whatever their advantage is at that moment. What's Option B? Advertise based on what they're not good at? "Snapple: Made from the Fifth or Sixth Best Stuff on Earth"
- culturestate 8y agoI'm just noting for GP that this has been SOP at Apple for a long time, not something new.
- mcphage 8y agoOf course it is. It’s the only useful thing you can do when advertising.