3 ms·
> Comparing processors, ram, test scores means nothing compared to the actual experience But Apple brags endlessly about their A11 "Bionic" chip and similar[0]
by Someone1234 8y ago
> Comparing processors, ram, test scores means nothing compared to the actual experience
But Apple brags endlessly about their A11 "Bionic" chip and similar[0].
Arguing that Apple values experience over specs might have been a valid argument back with Steven Jobs, but Apple's presentations spend significant amounts of time talking about hardware specs these days.
I don't specifically mind that Apple does, but people need to stop pretending like Apple hasn't changed as a company with the shift in leadership.
[0] https://youtu.be/M4Pc1eQtWmQ?t=11m43s https://youtu.be/M4Pc1eQtWmQ?t=11m43s
- culturestate 8y agoApple has always tailored their marketing to whatever their advantage is at that moment. If they have the best tech, they'll talk about speeds and feeds - if they don't, they'll talk about the experience or some other aspect. This is almost as reliable a tick-tock cycle as Intel's.
- mcphage 8y ago> Apple has always tailored their marketing to whatever their advantage is at that moment. What's Option B? Advertise based on what they're not good at? "Snapple: Made from the Fifth or Sixth Best Stuff on Earth"
- culturestate 8y agoI'm just noting for GP that this has been SOP at Apple for a long time, not something new.
- mcphage 8y agoOf course it is. It’s the only useful thing you can do when advertising.
- aslkdjaslkdj1 8y agoThe A11 chip's CV module is the reason FaceID works as well as it does. And FaceID was their one of their major marketing points of the X and likely the phones being announced this month.