Really interesting study. Goes without saying that this would be a lot more impactful if it came with demographic breakdowns and confidence intervals. It did g

Really interesting study. Goes without saying that this would be a lot more impactful if it came with demographic breakdowns and confidence intervals. It did get me curious as to Swayable's methodology, which isn't really listed on the website (or I didn't find it in a cursory review). Finally, this would all be more meaningful to view it from a specific purpose lens. Do we care about whether or not it affects sales? Then perhaps it would be helpful to know the results from likely buyers. Do we care whether it affects voters? Then a view of likely voters is relevant. In any case, I love blog posts like this that share data. I almost always wish they'd dive a little deeper.