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This is actually an interesting reveal. Is this something Google has disclosed before? As far as I knew, they typically didn't disclose how much % of every dol
by marcamillion 16y ago
This is actually an interesting reveal. Is this something Google has disclosed before?
As far as I knew, they typically didn't disclose how much % of every dollar they give their Adsense partners.
But they essentially just revealed that $0.21 of every dollar from an Adsense lead/click goes to partners. This is VERY interesting...especially considering that Apple gives $0.70 to app developers.
- answerly 16y agoI think they have been reporting aggregate numbers like this for a while. IIRC TAC as a % of revenue has been consistently decreasing over the last several years.