Somewhat related from the article: "It’s easy for Google to build something fifty percent of the way and release it, therefore sucking the air out of the room.

Somewhat related from the article: "It’s easy for Google to build something fifty percent of the way and release it, therefore sucking the air out of the room. They don’t even need to “finish” it – the very fact they’ve made it and put it everywhere is enough to make a market dry up and users to flock to it. It will have enough functionality – and just enough – to get the job done (“perfectly functional, albeit Spartan”)."