> "This is just making it easier for the average user to see the most important thing to them" This is exactly the wrong way. The domain name system is simple,

> "This is just making it easier for the average user to see the most important thing to them" This is exactly the wrong way. The domain name system is simple, easy to learn, partly, among other, exactly because it is without ambiguity. It has been an essential part of our lives for several decades by now and users should be expected to undergo the effort of looking into how it works for 5 minutes once in their lifetime. (Arguably, parsing a URL is an important and essential skill nowadays, like adding.) Obscuring it and introducing ambiguity doesn't only not help, it is an essential hinderance to understanding.