I think this is a risk, but Facebook and Twitter both have very large ecosystems of startups having success on those platforms. (See: Zynga and Twitpic) The l

I think this is a risk, but Facebook and Twitter both have very large ecosystems of startups having success on those platforms. (See: Zynga and Twitpic) The lesson here is more of proper strategic planning. Just because you have access to a firehose doesn't mean you should just start waving it around.