Because knowing that you're competing against large, well funded organizations on a regular basis makes people suddenly start to realize (to a small degree) how

Because knowing that you're competing against large, well funded organizations on a regular basis makes people suddenly start to realize (to a small degree) how statistics work. If you assume that everyone else has the same basic odds of winning that you do (1 in a Million for example) you might play. But if you find out that you have a 1:1,000,000 chance and another well funded group has a 1:10 chance, you're going to quickly realize you're just throwing away money. If an unfair game is equally unfair for everyone, it's fair. If it's only unfair for some/most people to a greater degree than some other people, then it's unfair.