That's why companies shouldn't try to uphold certain values. Bay Area values are not the world's values, and to try to engineer discourse to make the world agre

That's why companies shouldn't try to uphold certain values. Bay Area values are not the world's values, and to try to engineer discourse to make the world agree with the Bay Area is the epitome of moral hubris. Platforms must allow everything that's legal. The legislative chamber, not some cutely-named meeting room, is the proper forum for deciding what content is to be allowed into the public sphere. I know the people advocating social media censorship think that they're trying to stop "harm", but it's always the people on some mind of moral crusade that commit the worst atrocities. Every villain is a hero in his own mind. It's not possible, when you're swept up in some more current, to really know whether you're actually the good guy or not. No matter what you do, it feels like the right thing. That's why we can't trust feelings. It's why we need some god damned humility. Companies should optimize for profit. It's at least honest. You can reason about profit. It's the job of the public to incorporate the public good into the profit equation. Having done that, we balance concerns automatically. What doesn't work is creating lax laws, then relying on opaque and unaccountable internal processes to create a concern for the public good. What you end up with, as you do with any opaque and unaccountable rulemaking process, is rules that fit the private interests of the rulemakers and not the public. And in the present environment, these private interests all involve wanting to feel sanctimonious.