Nobody expects any corporation to not make money. The profit motive is the cornerstone of commerce. The question is how Facebook makes money. You can structure

Nobody expects any corporation to not make money. The profit motive is the cornerstone of commerce. The question is how Facebook makes money. You can structure your product differently, take a different approach to legal squabbles, craft company policies to achieve various sub-aims that are still aimed at making money, but also shoot for other goals. Say you want to start a clinic. Any clinic has to meet its expenses and turn a profit for shareholders. But apart from that you can have different aims. Starting one in Hollywood is a different endeavor than starting it in Detroit. You can make money and turn over shares of profit to your investors. But the overall strategy can still provide for higher-minded goals apart from that.