There's a difference between preparing for and scripting a video. My cofounder and I prepared for our video in that we talked about what we wanted to convey and

There's a difference between preparing for and scripting a video. My cofounder and I prepared for our video in that we talked about what we wanted to convey and (roughly) who'd say what parts, but we didn't have any sort of a script. Our video was about 90 seconds, and we did it in four or five takes, which means we spent way more time agonizing over how to cut down any one of our written answers than we did recording our video. Think of it as talking to a friend rather than "making a movie."