"the idea of targeting a small/limited market is flawed IMO." Why? If the market is not 'interesting', the less likely it is to enter the killzone of the large

"the idea of targeting a small/limited market is flawed IMO." Why? If the market is not 'interesting', the less likely it is to enter the killzone of the large incumbents. Getting a large share of small market is still real business. A relatively small market does not mean the market could not sustain a business or two...