> Many of the largest companies in the world started in markets so small they looked like toys. Over time, each of these companies grew their markets or created

> Many of the largest companies in the world started in markets so small they looked like toys. Over time, each of these companies grew their markets or created new ones to dominate. A typical VC (elevator pitch or pitch deck) asks for the Total Addressable Market number, leaving no space for "in the future..."