You've got the wrong impression that the EU and the USA are interchangeable when it comes to national market. There is no such thing as a Federal level market i

You've got the wrong impression that the EU and the USA are interchangeable when it comes to national market. There is no such thing as a Federal level market in the EU as there is in the USA. This means that French/German/Belgium/Polish or any of the nation state has a national level market for cultural product that doesn't cater for cultural product from other national market located inside the EU. There have been attempt to get bi-national TV channels (see ARTE), but those a poor response to a need for breaking up the national market. This regulation is hitting the streaming services because those are perceived as less reliant on national market. The proposition is also to promote production from anywhere else within the EU to 'a' national market, and therefore exposing an audience to TV shows/films they wouldn't have access to through their national broadcaster. I do believe this is unfair on streaming service as the national markets are still closely guarded market, and national network should be made subject to the same constraint. I would even go one step further and break the national airwave license in favor of a European one, but that is going to be another discussion entirely.