I have actually read that paper and it is fairly old at this point, and other studies like it more recently have concluded different results. While your quote

I have actually read that paper and it is fairly old at this point, and other studies like it more recently have concluded different results. While your quote mentions class, and asserts that they were not getting signals from class -- one look at the name list chosen for white people will show you how they did not properly control for class. For example they have almost no low class names on the white side. I am sure adding a Bo, Ada, Billy, Bucephelus, Cleatus or Clyde would have for sure changed the callback results on whites. At the time the study was done I was working at a company that would have never posted a advertisement in a paper, but would have called every single last person both white and black back. The suggestion is that people who posted in papers might have been of a different age group and other means of replying to a job ad such as email at the time may have produced more balanced results. There is also the issue of the name being disliked and not actually the perceived color of the person. Aversion to unfamiliar ethnic names is entirely different than hating black people. While it is will play out poorly for those with such names it does not guarantee that the same person with a different name would have experienced the same callback rate. This is a phenomena that transcends race. This also is probably a good time to point out assimilation is part of living in a mixed race society. If I recall correctly, the notion of black names started sometime after the 1960s. This happened more so in low-income racially divided areas. It was part of Afrocentrism. While there is nothing wrong with that in general, it can have unintended consequences that are not necessarily racially charged. Meanwhile other immigrants had taken on more traditionally American names, as a result those groups seemed to have done very well in the US (Asians). To keep it short, sometimes it does not pay to be unique. But none of that matters, because I never claimed there was no discrimination. But I have repeatedly stated how to solve the problem without using more discrimination. That is to pump money and education efforts into low income areas. More aid to single parent families, access to computers (not just access, but actual computers in their names). Classes on personal finance, and dealing with money. Cultivating a notion of delayed gratification. Paid classes for low income parents to learn more about what they can do to make their child successful. Subsidized match savings accounts that are released in full on graduating high school. And 3 free meals at low income schools. I think it would also be interesting to see how to desegregate low income black schools from low income white schools. Don't forget the teachers! Competitive salaries that can support hiring the best of the teachers for these areas. This is the key because it gives the kids real tools for life that will serve them regardless of how they are treated once they get out of school. A good education also helps with racism in general. If you look the people thinking about these issue and trying things are very educated. If you target poor areas with a relentless education effort both whites and non-whites will be educated, and in return lower the total racial tension, creating a new wave of diversity that will be a lasting one.