Well, the official guidance for most agencies involved is to not issue 4% worldwide revenue fines unless repeat offenders show little to no signs of changing be

Well, the official guidance for most agencies involved is to not issue 4% worldwide revenue fines unless repeat offenders show little to no signs of changing behavior to prevent further violations. If there was in letter adjustment for the amount depending on violations, orgs would just worm themselves out of the high penalties by exploiting the wording, having it up to the agency's judgement means they can issue high fines if necessary. You also always have recourse against unjust or excessive fines, as per established EU law.