Marketers use Google and Facebook only because of laziness...Microsoft or someone needs to make a tool that can manage bids etc across every ad network for free

Marketers use Google and Facebook only because of laziness...Microsoft or someone needs to make a tool that can manage bids etc across every ad network for free and that alone would break Google's foothold in marketing. I've seen PPC/etc teams drop Bing/Yahoo/Twitter/Snap etc entirely, not because the leads weren't there, but because it becomes increasingly hard to manage large budgets across multiple ad networks. And Google integrates so well with Analytics, which just owns the space. It's a monopoly. I don't care if people can "choose" a different search engine, marketers don't and can't without a huge switching cost.