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Your first marketing hire should probably be a director-level person who can be made accountable for generating a sales pipelines, with experience at a company
by purplezooey 8y ago
Your first marketing hire should probably be a director-level person who can be made accountable for generating a sales pipelines, with experience at a company 2-5x your size.
Good advice. Many companies just hire the first jackass that talks a good game. But much of marketing is being a jackass that talks a good game.