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The real issue: marketers gave Google the power, influence, and leverage needed to push these sorts of things. In a way I like AMP, as it restores the simplici
by crstauf 8y ago
The real issue: marketers gave Google the power, influence, and leverage needed to push these sorts of things.
In a way I like AMP, as it restores the simplicity of the web, and I wish that would've happened without Google making it necessary (to rank well).
Here's hoping marketers learn to market outside of Google and Facebook, and the web is made simple again.
- partiallypro 8y agoMarketers use Google and Facebook only because of laziness...Microsoft or someone needs to make a tool that can manage bids etc across every ad network for free and that alone would break Google's foothold in marketing. I've seen PPC/etc teams drop Bing/Yahoo/Twitter/Snap etc entirely, not because the leads weren't there, but because it becomes increasingly hard to manage large budgets across multiple ad networks. And Google integrates so well with Analytics, which just owns the space. It's a monopoly. I don't care if people can "choose" a different search engine, marketers don't and can't without a huge switching cost.