I don't think many people were claiming that ending net neutrality would end the internet overnight, which is patently ridiculous since 100K employee companies

I don't think many people were claiming that ending net neutrality would end the internet overnight, which is patently ridiculous since 100K employee companies can't change strategy that fast. But if the lack of net neutrality rules/laws continues, of course every big ISP is going to take advantage of the new rules to the detriment of customers. I think 10 years is too long of a timeframe, I'd expect significant changes to take advantage of no NN rules within the next 5 years.