Be very specific about your goals or else the position will burn people out fast. There are many aspects to marketing. You may think you want a "person to get u

Be very specific about your goals or else the position will burn people out fast. There are many aspects to marketing. You may think you want a "person to get us leads", but you end up needing creative services, ad trafficking, content marketing, social media management, copywriting, partner marketing management, brand management, web development, and (grrrr) email template design. Those are all very different activities with their own tiers of expertise. If you are still going to try for one person, ask them "is your strength in tactical marketing or strategic marketing?" If they answer "both" it's neither, or equally mediocre. You may think you need strategic, because you watched a few seasons of Mad Men. But, you probably need a tactical marketing pro with 3-5 years experience executing on their own.