Can someone explain which large organizations within the EU are pushing for article 13 and why? The more I read about this law the more stupid it seems. GDPR c

Can someone explain which large organizations within the EU are pushing for article 13 and why? The more I read about this law the more stupid it seems. GDPR compliance isn’t that hard but Article 13 is bad enough that it gives a compelling reason to just ignore the EU market for lots of applications. And it’s really going to up the costs of unseating internet incumbents