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So, we spent ages getting to where everyone agreed on standards and they were correctly implemented. Google are now making new standards which don't conform to

So, we spent ages getting to where everyone agreed on standards and they were correctly implemented. Google are now making new standards which don't conform to the agreed standard, which restrict how you can build your site. If you don't do it, they'll destroy your traffic. AMP is text book Embrace, Extend, Extinguish. No ad network but the Google ad network allowed. We're sleep walking back into the same thing MS did 30 years ago, with Google this time. They really have just lived long enough to become the villain.

EdwardDiego 8y ago
> AMP is text book Embrace, Extend, Extinguish. No ad network but the Google ad network allowed. Are you talking hypothetically? Because right now... https://www.ampproject.org/docs/ads/ads_vendors https://www.ampproject.org/docs/ads/ads_vendors
- andrewprock 8y ago
  Aren't these vendors all using Google's ad network?
- sverhagen 8y ago
  Somewhat ironically that link doesn't work on my mobile device...
scotth 8y ago
> No ad network but the Google ad network allowed This is not true. https://www.ampproject.org/docs/reference/components/amp-ad#supported-ad-networks https://www.ampproject.org/docs/reference/components/amp-ad#...
- ehsankia 8y ago
  Not only that, but the opensource nature also means that any network not currently on there could also integrate easily, and many have.
s17n 8y ago
> So, we spent ages getting to where everyone agreed on standards and they were correctly implemented. What are you talking about? What standards? Most content websites are a combination of incompetence and active hostility to the user. The less control publishers have, the better.
cliffordthedog 8y ago
> They really have just lived long enough to become the villain People throwing this line out has ruined the dark knight for me. Anyway, you're exactly right. It's textbook EEE. Their behaviour with Android is also pretty bad. and their security disclosure policy.
Isofarro 8y ago
> Google are now making new standards which don't conform to the agreed standard, which restrict how you can build your site. If you don't do it, they'll destroy your traffic. If this "your traffic" is traffic from Google to your website, it isn't "your" traffic, it's Google's. If that traffic from Google is important to you, then it's in your best interests to work with Google's requirements.

EdwardDiego 8y ago

> AMP is text book Embrace, Extend, Extinguish. No ad network but the Google ad network allowed. Are you talking hypothetically? Because right now... https://www.ampproject.org/docs/ads/ads_vendors https://www.ampproject.org/docs/ads/ads_vendors

andrewprock 8y ago
Aren't these vendors all using Google's ad network?
sverhagen 8y ago
Somewhat ironically that link doesn't work on my mobile device...

scotth 8y ago

> No ad network but the Google ad network allowed This is not true. https://www.ampproject.org/docs/reference/components/amp-ad#supported-ad-networks https://www.ampproject.org/docs/reference/components/amp-ad#...

ehsankia 8y ago
Not only that, but the opensource nature also means that any network not currently on there could also integrate easily, and many have.

s17n 8y ago

> So, we spent ages getting to where everyone agreed on standards and they were correctly implemented. What are you talking about? What standards? Most content websites are a combination of incompetence and active hostility to the user. The less control publishers have, the better.

cliffordthedog 8y ago

> They really have just lived long enough to become the villain People throwing this line out has ruined the dark knight for me. Anyway, you're exactly right. It's textbook EEE. Their behaviour with Android is also pretty bad. and their security disclosure policy.

Isofarro 8y ago

> Google are now making new standards which don't conform to the agreed standard, which restrict how you can build your site. If you don't do it, they'll destroy your traffic. If this "your traffic" is traffic from Google to your website, it isn't "your" traffic, it's Google's. If that traffic from Google is important to you, then it's in your best interests to work with Google's requirements.