I think what sets Apple apart is an unshakable belief in the quality of their own products. While Blackberry etc. release a whole armada of smartphones, as if t

I think what sets Apple apart is an unshakable belief in the quality of their own products. While Blackberry etc. release a whole armada of smartphones, as if to say 'we hope variety can make up for a lack of quality,' Apple typically release one model with some minor variation, as if to say 'we tried to make the best, and we know we have, so here it is. There's no point in releasing anything else.'