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I don't understand how anyone can call themselves a 'growth hacker', you might as well advertise you're a golden unicorn at the same time
by Kagerjay 8y ago
I don't understand how anyone can call themselves a 'growth hacker', you might as well advertise you're a golden unicorn at the same time
- ddebernardy 8y agoI believe @louisswiss was discussing the company advertising to hire a growth hacker, rather than the marketer/developer advertising themselves as one. Having been on the receiving end of such a company once (and having unfortunately accepted the job), I strongly concur with the sentiment laid out: never, ever, ever accept a marketing job offer where the yardstick is delivering the moon and more every Friday like clockwork. Marketing is, first and foremost, a systematic activity. You get a small gain here and a small gain there, week after week, with systematic testing in between. Your bread and butter is compound interest, if you will, if one can compare growth rate to investing. Unicorn-sized ideas that move the needle a lot do occur, naturally; but not often, nor regularly.
- jklinger410 8y ago>I strongly concur with the sentiment laid out: never, ever, ever accept a marketing job offer where the yardstick is delivering the moon and more every Friday like clockwork. "Hiring a growthhacker" is just code for "we don't have the money for a marketing department or even an agency so we want you to do everything yourself and find magic solutions to why our product isn't taking off and we really hope you have a friend who works at Techcrunch or we're all going to think you were bad at your job."