> 1) Have a very good 'head of marketing level' friend help you make your hiring decision. Absolutely. A friend, or a consultant, or see if any of your investo

> 1) Have a very good 'head of marketing level' friend help you make your hiring decision. Absolutely. A friend, or a consultant, or see if any of your investors (if you have them) have a marketer-in-residence. Regarding titles, "Head of Marketing" is a safe one, in my opinion, because it isn't attached to a specific seniority (and pay scale) the way "CMO" or "VP" are. Can also go with "Marketing Lead." As for "growth hacker," it's time we all forgot about that term, and I'm glad to say I haven't seen it in a while.