For software products, I would recommend using Screenflow for the Mac. It is by far the easiest and most powerful of the screencasting tools. It allows you to

For software products, I would recommend using Screenflow for the Mac. It is by far the easiest and most powerful of the screencasting tools. It allows you to record the screen, record the audio, and then edit the results. All of the videos on our site (http://wistia.com http://wistia.com) are produced using only Screenflow.