GoFundMe is not about giving money to some dude, it's about looking like a good person. Indulgences were popular and successful because of this basic human need

GoFundMe is not about giving money to some dude, it's about looking like a good person. Indulgences were popular and successful because of this basic human need to posture as a good person. Charities often get away with double dealing behavior because absent strict controls, the tendency will be to structure the organization such that it's highly efficient at generating the appearance of goodness while the principals of the organization embezzle everything. I remember this specific instance because it was being portrayed favorably on local TV news when I was visiting my inlaws, and I was characteristically a skeptical grinch. This confirmation that I wuz right about this has made my shrunken heart grow three sizes this day.