4 ms·

I thought the whole idea of the "lean" methodology is not to waste the dollars you raise. Even if you have raised $2 billion, shouldn't you know if people want

I thought the whole idea of the "lean" methodology is not to waste the dollars you raise. Even if you have raised $2 billion, shouldn't you know if people want short form content? Actually, isn't it more important to know if people want it if you have a lot of money you spend? Can't you still launch an MVP quickly, and iterate up and then pour on the rocket fuel? This idea that scarce capital is what made lean startup important seems contrary to the original premise of the lean startup.

dmix 8y ago
> Even if you have raised $2 billion, shouldn't you know if people want short form content? This has already been proven with Youtube. The bigger question is whether there is a ~$100 billion market for a Netflix style service selling 10min videos, which justify a $1-2 billion investment. And whether this company can recruit the talent in a sustainable business model, where they can produce enough good content to keep users happy. Even if there is a $100 million dollar business here, that would be a failure scenario for this startup right out of the gate. As it won't return the investor money anytime soon.
- startupdiscuss 8y ago
  I don't disagree with most of what you said, I was using "short form content" as shorthand for the business model, however: But Hollywood has remained skeptical in the year since he announced his venture. Several executives have argued that there is little evidence to support the notion that viewers are craving short programming. And beyond the initial hype, Mr. Katzenberg has been short on specifics. and Higher production values will distinguish NewTV’s programming from the majority of video shorts that gain traction on YouTube, Mr. Katzenberg said. And he trusts that viewers will appreciate the difference. from: https://www.nytimes.com/2018/08/07/business/media/katzenberg-streaming-video.html https://www.nytimes.com/2018/08/07/business/media/katzenberg...

dmix 8y ago

> Even if you have raised $2 billion, shouldn't you know if people want short form content? This has already been proven with Youtube. The bigger question is whether there is a ~$100 billion market for a Netflix style service selling 10min videos, which justify a $1-2 billion investment. And whether this company can recruit the talent in a sustainable business model, where they can produce enough good content to keep users happy. Even if there is a $100 million dollar business here, that would be a failure scenario for this startup right out of the gate. As it won't return the investor money anytime soon.

startupdiscuss 8y ago
I don't disagree with most of what you said, I was using "short form content" as shorthand for the business model, however: But Hollywood has remained skeptical in the year since he announced his venture. Several executives have argued that there is little evidence to support the notion that viewers are craving short programming. And beyond the initial hype, Mr. Katzenberg has been short on specifics. and Higher production values will distinguish NewTV’s programming from the majority of video shorts that gain traction on YouTube, Mr. Katzenberg said. And he trusts that viewers will appreciate the difference. from: https://www.nytimes.com/2018/08/07/business/media/katzenberg-streaming-video.html https://www.nytimes.com/2018/08/07/business/media/katzenberg...