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> This also seems like a recursive problem. US/Hollywood have huge marketing power, thanks to this, they can ensure that the movie they produce should make a de
by AllegedAlec 8y ago
> This also seems like a recursive problem. US/Hollywood have huge marketing power, thanks to this, they can ensure that the movie they produce should make a decent profit, they can then invest more money to make better production.
No, it's a problem of target audience. If you produce films for a Dutch audience, you have two options: either appeal to a sense of Dutch pride or history, or go for something so generic that a decent swath of the population will like it; otherwise you won't have enough of an audience to make a profit. This is what they do, so Dutch films are generally about about our navy in the 16th to 18th century, about WWII, a romcom or some adaptation of a Dutch Children's book. You cannot locally produce a film about something which lies outside of the realm of interest of most Dutch people; Hollywood can, since they have a larger audience, and therefore do have the ability to target niche markets.
> On the other end, local european production don't have that marketing power, most "local" movie will fly under the radar, whatever they quality might be.
There's more than enough marketing power; you don't need to market these films outside the country they're produced in, so you can keep the marketing campaign fairly lean and targeted.
> Also, let's be honest, it shouldn't be that hard for Netflix&co to comply.
My stance is not on how hard it is or is not to comply, it's about the audacity of governments to demand this in the first place.
- coldtea 8y ago>No, it's a problem of target audience. If you produce films for a Dutch audience, you have two options: either appeal to a sense of Dutch pride or history, or go for something so generic that a decent swath of the population will like it; otherwise you won't have enough of an audience to make a profit. This is what they do, so Dutch films are generally about about our navy in the 16th to 18th century, about WWII, a romcom or some adaptation of a Dutch Children's book. You cannot locally produce a film about something which lies outside of the realm of interest of most Dutch people; Hollywood can, since they have a larger audience, and therefore do have the ability to target niche markets. Well, EU has 400 million people. One can very well create a movie that appeals to EU audiences. We have lots of shared sensibility and modern problems and history (and it doesn't have to be BS like "16th century dutch navy" or "17th century french villagers"). Movies like Blow Up or Dolce Vita or For a Fistful of Dollars etc where shown successfully all over Europe at one time (and we still have films by people like Lars Von Trier, Almodovar, and so on). Just because you make something that has a Dutch or Swedish or French etc sensibility, it doesn't mean it can't have pan-European (or even global) appeal. Trainspotting is as British as it gets, for example, but hit Europe big, as did La Haine, La vita e bella, Amelie, and others. Besides, not all movies have to be blockbusters and multi 100 million dollar productions. Even from the US, I'd rather have the chance to watch some Hal Hartley or Jarmusch, or Cronneburg, that barely pushed 5-10 million dollars in the box office than the nth repeatitive formulaic shit from Hollywood.