>What does it mean to drive an innovative consumer app? I know, I know! Let's say we have a car named 'app'. Now, what we need is someone with a driver licens

>What does it mean to drive an innovative consumer app? I know, I know! Let's say we have a car named 'app'. Now, what we need is someone with a driver license who can drive it in a new way (e.g. stoned). The car also needs to consume large quantities of gasoline, so perhaps it will be a bus or a truck. So what they need is a stoned truck driver. How can they be more clearer?