One of the interesting differences between Jeff Katzenberg's new startup, and the type of startup's that existed when the Lean Startup was invented is the numbe

One of the interesting differences between Jeff Katzenberg's new startup, and the type of startup's that existed when the Lean Startup was invented is the number of variables which are unknown. This new media startup isn't starting at an unknown. In fact, virtually everything about this business model has been tested before somewhere. Lean is about experimentally approaching hypothesis about business models. Then scaling up when you find something that works. Short videos targeting mobile isn't new. If I allowed him too, my son would watch dumb youtube videos all day on my phone. This is a gamble that consumers might want better quality content. Not a huge gamble :\