> Theranos' was not about making something previously impossible, possible. Yes, it was. They were trying to do more tests with less blood. That's like, you

> Theranos' was not about making something previously impossible, possible. Yes, it was. They were trying to do more tests with less blood. That's like, you know, new advances in biomedical science. > Theranos doesn't have anything to do with biomedical science, They claimed to create a new method for blood testing that required a fraction of the sample size previously required. That is, by definition, biomedical science. > they were supposed to improve the experience of blood testing both for the patient and for the medical professionals. Yes, but that pesky biomedical science got in the way. > Their problem was that they choose to try to do it by a method that was not technically possible at this time. The limits of biomedical science can be a real buzzkill. But hey, the UX was great! > Another company might try to improve the experience by improving the needles and redesign the machine to look like less offensive and scary and they might succeed in it. It failed because it didn't work. Because biomedical science. > It's exactly like the difference between SodaStream's success and chatbots failure, that is, betting on UX improvement using a tech that's not there. We should all tell Merck and Pfizer to be more like SodaStream. Cancer would be a thing of a past. It's merely a UX problem. > Chatbots, SodaStream. Theranos - they don't do anything new that wasn't done before. Chatting with customer support was around since a while, Carbonating water to make soda was around since probably the industrial revolution and testing blood samples were around since modern medicine. I went into the forest once for a hike, it was very nice. I liked the trees. Do you like to hike? It's good for you. Modern medicine. > All these companies tried to improve the experience and reduce costs, regardless of the nature of the business being internet or manufacturing based. It's not about the domain. What you're trying to do never matters! Cancer can be cured. We just need to improve the experience and reduce costs!