The interesting point here is that they aren't doing an ICO. This reads to me more like a blockchain exploration of a rewards system from a large company. Far

The interesting point here is that they aren't doing an ICO. This reads to me more like a blockchain exploration of a rewards system from a large company. Far less likely to be a 'pump and dump' than the me too altcoin of the week startups who focus on ICOs and being listed on bigger exchanges instead of what value is actually being created.