One supporting example for the article's position is Mint.com http://news.ycombinator.com/item?id=1791278 http://news.ycombinator.com/item?id=1791278 (How Mint

One supporting example for the article's position is Mint.com http://news.ycombinator.com/item?id=1791278 http://news.ycombinator.com/item?id=1791278 (How Mint beat Wesabe from Mint's point of view) > We spent a ton of time holding online chats, went to events (like twiistup la, finnovate) and connected with the entire personal finance community. Oh yea, this was 9 months before we even launched the product. Think about this. By the time Mint launched we had more traffic than all the other personal finance sites (buxfer, geezeo, wesabe) combined.