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> Their delusion is in some sense laudable, as any startup should believe it's own bullshit. But when you know better than they do about their chances, it's sti
by flukus 8y ago
> Their delusion is in some sense laudable, as any startup should believe it's own bullshit. But when you know better than they do about their chances, it's still hard to watch folks put themselves through this.
It doesn't look like they're a startup as far as I can tell, they're a laptop manufacturer with 2 products on the market for a few years, doesn't look like there's any VC money in the mix either.
- grizzles 8y agoWhen you take on a project that requires leverage of 100:1 over your current annual profit, I'd argue you are a startup again. That commitment will easily swallow the company. Note: I'm generously estimating their profit at around $1M year. ~$100M was the cost to bring up the Essential phone.