5 ms·

I'd select 10 random users who abandoned the app and offered them $10 in Amazon ecards for 10 minutes on the phone with me. Then, I'd ask them what they had hop

by ivv 8y ago

I'd select 10 random users who abandoned the app and offered them $10 in Amazon ecards for 10 minutes on the phone with me. Then, I'd ask them what they had hoped for when they signed up, and what went wrong.

briandear 8y ago
Exactly this. 80% churn means you don’t have an app (yet.) or, you have an app, but you are not positioning it correctly. You have the wrong customers basically.
akuji1993 8y ago
I think it would help to provide a questionaire form instead. People really really really don't like talking to strangers on the phone.
- skohan 8y ago
  Speak for yourself. I would prefer a human interaction over a list of questions. Also you'd have more of a chance to get elaboration on things you find interesting.
  - krn 8y ago
    It depends on the audience the app is targeted at. If it's a geeky thing, phone calls might not work.