> My (work) iphone has significantly less features than my pixel/android. Apple needs to innovate NOW. Maybe you are just not the target market? Maybe getting

> My (work) iphone has significantly less features than my pixel/android. Apple needs to innovate NOW. Maybe you are just not the target market? Maybe getting a feature right counts more to Apple than implementing a dozen badly? > [Apple] have a segregated population of non-business consumers using 1 product in an increasingly saturated and competitive market In my family, 4 of 4 people use an iPhone. The next time someone upgrades, it will be an iPhone. Other vendors are not even considered. This is what Apple’s competition is up against. My family is in the Apple ecosystem and we like it there. We have iPads, MacBook Pros, an iMac, are subscribed to Apple Music and pay for iCloud storage. It is an investment rather than an expense because of all the time Apple’s ecosystem saves us – and do I say it – all the joy it brings. Yes, everything Apple offers may have open-source competition and I could set it up myself. Yes, I could root Android phones to wipe bloatware and stop Google from sniffing around. Yes, I could babysit Windows and be the family’s technician. Indeed, in my teenage years it was nice to tinker around with stuff for hours. But now I just want everything to work and get on with things. Apple’s the best choice for us. And apparently for many, many others, too.