(Is this a serious question?) IG influencers might be most cost-effective way of getting your product in front of potential customers. Example: If you sell no

(Is this a serious question?) IG influencers might be most cost-effective way of getting your product in front of potential customers. Example: If you sell novelty beer mats and there's someone on IG with 500,000 followers who posts images of novelty beer mats, you might consider paying them a decent chunk of cash to talk about your business.