It has nothing to do with apple being better or worse than other consumer electronics company. It instead has everything to do with the fact that high end cons

It has nothing to do with apple being better or worse than other consumer electronics company. It instead has everything to do with the fact that high end consumer electronics is only so big of a market, and is one that Apple has almost entirely tapped out. Apple won the market, overwhelmingly so. But they can't win twice as hard, when they've won already as much as they can.