This is a pretty personal opinion so feel free to disagree but Mac OS X era Apple seemed to have the same air of Unix cool as Silicon Graphics, Sun or NexT back

This is a pretty personal opinion so feel free to disagree but Mac OS X era Apple seemed to have the same air of Unix cool as Silicon Graphics, Sun or NexT back in the day. It was probably never true but they gave the illusion of caring intensely about making delightful products. All that changed when Apple's market interests shifted to larger, more lucrative consumer markets. Now things like good emoji support are more important that keyboard shortcuts for window management. Apple is doing exactly what they should for their shareholders, I guess, but since they've gone all "Barney the Dinosaur" they just doesn't have the magic anymore for me. :( Now their stuff just feels like dodgy "smart" TVs full of janky animations and features you know some exec thought was cool for a day. If Apple was still Apple they'd be able to make announcements at their keynotes about fundamental stuff missing from macOS like, say, package management and make it sound cool. The magic is that they'd get non-nerds to care about it too.