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They can charge 1100 for the phone. Their revenues went up not because they are selling more phones, but Average Selling Price went up. If people are willing to
by samfisher83 8y ago
They can charge 1100 for the phone. Their revenues went up not because they are selling more phones, but Average Selling Price went up. If people are willing to pay 1k why not 1.1 or 1.2. At some point people will stop, but you can find the price point that maximizes profit.
- skookumchuck 8y agoThe higher Apple prices things, the more viable their competitors become.
- reaperducer 8y agoYou would think. But it seems like when Apple raises prices, especially on the iPhone, it just gives the competitors permission to do the same thing.
- coldtea 8y agoActually that has never been the case. Among other things, people buy Apple so that they won't be seen buying something more viable.