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I wonder what is Google's real reason for this. I have a suspicion it may have something to do with Chrome adding tracking variables to all the URLs you visit,
by mtgx 8y ago
I wonder what is Google's real reason for this. I have a suspicion it may have something to do with Chrome adding tracking variables to all the URLs you visit, or something along those lines. And they don't want most people to know about it.
- social_quotient 8y agoTracking and AMP abstraction were the first to come to my mind. Without a url you could AMP the desktop experience and just manage the entire experience.
- walterbell 8y agoGoogle gave a demo where the browser address bar will no longer show the URL of the web server (e.g. Google AMP), it will show the authenticated origin of the Web Package, https://news.ycombinator.com/item?id=16456025 https://news.ycombinator.com/item?id=16456025
- vgeek 8y agoShift user behavior from URLs to branded search queries where either the brand pays exorbitant CPMs (low CPC but high CTR, leading to higher earnings per mille than even insurance or law related queries) to protect their branded traffic or risk losing traffic to competitors trademark bidding.
- kart23 8y agoAfter typing something into the firefox search bar, I was greeted by a google captcha that would not let me pass, since I was using a VPN. I then had to punch in duckduckgo.com into the bar to get what I wanted. It was unfamiliar and awkward to not be able to access google to find what I needed. Imagine the url didn't exist, the user would have no way to connect to the internet without going through google. I think Google wants to receive more traffic, collect more data, all while controlling users access to the internet.