I think they're referring to Gruber's blog on the hiring at the time (and maybe his podcast & Twitter, but that's harder to search): https://daringfireball.net

I think they're referring to Gruber's blog on the hiring at the time (and maybe his podcast & Twitter, but that's harder to search): https://daringfireball.net/linked/2012/01/31/browett https://daringfireball.net/linked/2012/01/31/browett "You don’t see many executives trading up from CEO of one company to senior vice president of another. That Browett is from Europe is a pretty good signal that international expansion is a top priority for Apple retail." He was already hedging his bets a couple of days later, though: https://daringfireball.net/linked/2012/02/02/dixons-sucks https://daringfireball.net/linked/2012/02/02/dixons-sucks "I'm not implying that Browett was hired to or intends to Dixons-ify the Apple Store experience — just pointing out that it’s a curious hire, also given how rarely Apple hires executives from outside the company."