> What are the purpose of these PR article from University to other Academic Science magazines? If it was to attract investors or sponsorship Pretty much this

> What are the purpose of these PR article from University to other Academic Science magazines? If it was to attract investors or sponsorship Pretty much this though probably for attracting students too. > surely companies and individual have other means of access to how to invest or not, and not looking at every magazine / papers / Website announcement. Sure they do, some have existing relationships etc. But it doesn't follow that this sort of release isn't useful. For example, I'm in industry and, occasionally, we are looking at something that I believe could benefit from external expertise. Sure I have academic and consultancy contacts but I've also Googled what I'm interested in and found relevant press releases or, more often, papers. A phone call or email exchange has often led to a collaboration or pointers in a useful direction.