Amazon is already an ad agency for vast number of 3rd seller while also offering fullfilment services. You can see the impact of transitioning to this business

Amazon is already an ad agency for vast number of 3rd seller while also offering fullfilment services. You can see the impact of transitioning to this business model. Large number of those “sponcered” listing is crape. A sizable 3rd party sellers are straight from China looking to dup the customers. Significant number of products that I bought past few months are branded like Duracell but completely fake.