> Typically people will buy amazon ads at breakeven or worse in order to gain sales rank to get more organic sales. This is a very important point. I sell on A

> Typically people will buy amazon ads at breakeven or worse in order to gain sales rank to get more organic sales. This is a very important point. I sell on Amazon and I run ads at break even profit to get more organic reviews and higher sales rank. Much more retained value compared to paid search engine ads in ecommerce