Why say bhakti and not, for example, devotion (which is what bhakti means in Hindi). Because bhakti is not an English word. And one of the things which congres

Why say bhakti and not, for example, devotion (which is what bhakti means in Hindi). Because bhakti is not an English word. And one of the things which congress followers mock is the use of local language, which is what the BJP leaders tend to use. After all, their own leaders usually struggle to speak any local language at all, being more comfortable in English, being mostly Cambridge and Oxford educated, or out of Doon school. Another St Stephen's alumnus, Mani Shankar Aiyar, famously called Modi a chaiwala. Modi of course, had very little education and is mostly self taught, not having been born with a silver spoon in his mouth. So by using Hindi words in a mocking manner, the intention is to mock those leaders who use Hindi or other vernacular languages for communication. Whether this is a way to win hearts and minds remains to be seen.