Fair, but on the whole I'd be more willing to bet based on a willfull Facebook action than infer from an indirect Google Search action. Data mining is incredib

Fair, but on the whole I'd be more willing to bet based on a willfull Facebook action than infer from an indirect Google Search action. Data mining is incredibly insightful in aggregate, but my searching for "Cheetos" is a difficult path to (a) my being hungry for snacks, (b) my wanting to see the mascot, (c) seeing if they have a new flavor, etc. etc.